Bait and Switch: The Overlooked Reality of Attraction and Intimacy in Marriage

Marriage is a lifelong covenant designed by God, built on faith, love, and commitment. However, while the spiritual and emotional aspects of marriage are rightly emphasised in Christian circles, one crucial element is often overlooked or dismissed—physical attraction. Many Christian men express frustration over what can only be described as a “bait and switch” scenario. Before marriage, a woman may take great care in her appearance, staying in shape, dressing well, and presenting herself in an attractive manner. Yet, once she secures a husband, she may stop making an effort, assuming that because they are now married for life, her husband must love her regardless of how she changes.

This is not about natural aging, pregnancy, health conditions, or the inevitable shifts that come with life. It is about an intentional mindset that once married, a woman no longer needs to put in the same effort she once did. If a husband expresses dissatisfaction, he is often labelled as shallow or unloving, with the expectation that he should “just get over it.” However, this ignores a fundamental truth—men are visual creatures, designed by God to respond to attraction. While a godly man does not base his love solely on looks, attraction remains an important component of a healthy marriage, and to disregard it entirely is unfair and unrealistic.

Physical Attraction Matters in Marriage

The Bible acknowledges the role of attraction in marriage. In Genesis 24:67, when Isaac took Rebekah as his wife, it is explicitly stated that “he loved her.” This love was not purely spiritual or emotional—it included a natural, God-given attraction. The Song of Solomon further emphasises the importance of desire and admiration between husband and wife, celebrating the physical and emotional bond between them.

Unfortunately, some Christian women assume that once they are married, their husband’s love should be unconditional to the point where attraction no longer matters. While love should be steadfast, attraction is something that requires nurturing. Just as a woman desires emotional security and affection, a man desires a wife who continues to care for herself—not for the world, but for him.

The Husband’s Perspective

Imagine if a husband, once emotionally available and romantic before marriage, suddenly stopped expressing love, ceased taking his wife on dates, and no longer made an effort to make her feel special. Would she not feel hurt? Would she not feel shortchanged? The same principle applies when a woman who once prioritised self-care completely disregards it after marriage.

Marriage is a lifelong commitment, and both spouses should strive to remain attractive to one another—not to chase worldly beauty standards but to maintain the qualities that first drew them together. If a husband gains weight, stops grooming himself, or no longer puts effort into his appearance, his wife may also feel less attracted to him. While this issue often affects women more prominently, it is important to acknowledge that men, too, have a responsibility to maintain themselves for their wives. However, the key difference is that women are generally more emotionally driven, while men are more visually oriented. A wife may not care as much if her husband puts on a few extra pounds, but if he becomes emotionally distant, that is far more damaging to her attraction toward him.

Proverbs 31 and Biblical Womanhood

Many argue that a woman’s character is more important than her looks, and this is absolutely true. Proverbs 31 presents the ideal godly woman, praising her wisdom, diligence, and virtue. However, this passage also acknowledges that she takes care of herself physically. Proverbs 31:17 states, “She girds herself with strength, and strengthens her arms,” indicating that she maintains her health and energy. Proverbs 31:22 describes her dressing well: “She makes coverings for herself; her clothing is fine linen and purple.” This shows that a godly woman does not neglect her appearance but rather presents herself with dignity and care.

Some point to 1 Timothy 2:9-10, where Paul advises women to dress modestly, with decency and propriety, rather than focusing on elaborate hairstyles and expensive clothing. However, this does not mean that appearance is unimportant—it simply warns against vanity and superficiality. Paul’s message is that beauty should not be only external but should be accompanied by godliness and good deeds.

The reality is that character is golden. A woman who is loving, kind, and nurturing, like Sarah was to Abraham, is truly valuable. 1 Peter 3:3-6 speaks of the “unfading beauty of a gentle and quiet spirit,” which is of great worth in God’s sight. Sarah was not only known for her inner beauty but was also physically attractive (Genesis 12:11, Genesis 20:2). She remained a faithful and honourable wife, demonstrating that both character and appearance play a role in a healthy marriage.

Attraction Is in the Eye of the Beholder

It is important to note that attraction is subjective. What one person finds beautiful, another may not. A woman does not need to conform to worldly beauty standards, nor does she need to look the same at 45 as she did at 21. What truly matters is that a husband and wife remain attracted to one another and make an effort to maintain that attraction throughout their marriage.

Attraction is not just about weight, fashion, or hairstyles—it is also about attitude, energy, and self-respect. A woman who carries herself with confidence, grace, and femininity will always be attractive to her husband, even as she ages. Similarly, a husband who remains strong, responsible, and loving will continue to be desirable to his wife.

Defrauding in Marriage: The Biblical Perspective

Paul addresses an important issue in 1 Corinthians 7:3-5, where he warns against defrauding one’s spouse in marriage:

“The husband should give to his wife her conjugal rights, and likewise the wife to her husband. For the wife does not have authority over her own body, but the husband does. Likewise, the husband does not have authority over his own body, but the wife does. Do not deprive one another, except perhaps by agreement for a limited time, that you may devote yourselves to prayer; but then come together again, so that Satan may not tempt you because of your lack of self-control.”

While this passage primarily speaks about physical intimacy, the principle of defrauding can be extended to other aspects of marriage. When a spouse withholds something that is rightfully due to their partner—whether it be love, attention, affection, or even effort in maintaining attraction—it can lead to frustration, resentment, and temptation.

Withholding Sex as a Form of Control: The Silent Struggle in Marriage

One of the most overlooked yet significant issues in marriage is the use of sex as a tool for control and manipulation. While both men and women have emotional and physical needs, the way they experience intimacy often differs. For many men, sex is not just a physical act but a deeply emotional connection—it is how they feel desired, valued, and close to their spouse. However, when sex is withheld, whether intentionally or passively, it can lead to deep feelings of rejection, frustration, and even resentment.

The Weaponization of Intimacy

In some marriages, sex becomes a bargaining chip—something that is granted only when certain conditions are met. A wife might withhold intimacy to express dissatisfaction, punish her husband, or exert control over the relationship. This can create a toxic cycle where physical intimacy, which is meant to be a source of unity, turns into a power struggle.

Similarly, some men withhold emotional connection or affection, knowing that their wives crave love and emotional security. While this is not always done consciously, it is just as damaging. Both forms of manipulation—whether through withholding sex or emotional intimacy—erode trust and create distance in the marriage.

The Biblical Perspective on Sexual Intimacy

Scripture is clear about the importance of sexual intimacy in marriage. In 1 Corinthians 7:3-5, Paul writes:

“The husband should fulfill his wife’s sexual needs, and the wife should fulfill her husband’s needs. The wife gives authority over her body to her husband, and the husband gives authority over his body to his wife. Do not deprive each other of sexual relations, unless you both agree to refrain from sexual intimacy for a limited time so you can give yourselves more completely to prayer. Afterward, you should come together again so that Satan will not be able to tempt you because of your lack of self-control.”

This passage makes it clear that sex is not merely a privilege in marriage but a mutual responsibility. It is a gift from God designed to foster closeness, unity, and even protection from temptation. When one spouse consistently withholds intimacy without a valid reason, it can lead to emotional disconnection and, in some cases, drive the other toward temptation.

Understanding the Needs of a Spouse

Many women fail to realize how deeply rejection in the bedroom affects a man’s self-esteem and overall well-being. For men, sex is often tied to their sense of masculinity and desirability. When a wife repeatedly shows disinterest or dismisses her husband’s need for intimacy, he may begin to feel unwanted or unloved.

On the other hand, when men neglect their wife’s emotional needs—failing to provide affection, security, or appreciation—it can lead to disinterest in physical intimacy from their wives. A woman who feels emotionally abandoned may struggle to desire her husband, not because she is withholding sex intentionally, but because she does not feel connected to him in the way she needs.

The key to a fulfilling marriage is recognizing that both spouses have needs that must be met. A man needs to feel desired just as much as a woman needs to feel cherished. When both partners make a conscious effort to nurture each other’s emotional and physical well-being, intimacy becomes a natural and joyful expression of love rather than a battleground for power.

Moving Toward Healing

If a couple finds themselves in a sexless or intimacy-starved marriage, the first step is honest communication. Resentment and frustration build when needs are not expressed or understood. A husband and wife must have open discussions about their desires, struggles, and expectations, seeking to understand each other rather than blame.

Additionally, prayer and biblical guidance can help restore intimacy in a marriage. When Christ is at the centre, love becomes selfless rather than transactional. True intimacy is not about control, but about giving freely, serving one another, and strengthening the marital bond in a way that reflects God’s love.

By addressing these issues with humility and a commitment to mutual satisfaction, couples can break free from the destructive cycle of withholding and resentment—replacing it with a marriage that is fulfilling, passionate, and deeply connected in the way God intended.

The Biggest Breakdown of Marriage for a Man: Feeling Undesired and Unwanted

For many men, the single most devastating issue in marriage is feeling undesired and unwanted—a reality that often stems from a lack of physical intimacy. While women generally prioritize emotional connection in relationships, men often experience love and closeness primarily through sexual intimacy. When this aspect of marriage deteriorates, it can create a deep emotional wound that many men struggle to express.

The Emotional Impact of a Sexless Marriage

Contrary to the common stereotype that men only desire sex for physical pleasure, most men view intimacy as a core part of feeling valued, respected, and loved. When a wife consistently rejects her husband’s advances or shows little interest in being intimate, he doesn’t just experience frustration—he internalizes it as rejection.

A man in a sexless marriage may begin to feel:

Unattractive – He wonders if his wife no longer finds him desirable.

Unloved – He questions whether she still cares for him beyond practical aspects of life.

Disconnected – He feels distant from his wife, as though they are merely roommates rather than partners.

Resentful – He grows bitter, feeling like he was “baited and switched” into a relationship where his needs no longer matter.

Vulnerable to Temptation – While infidelity is never justified, a neglected man is more susceptible to outside temptation, whether through pornography, emotional affairs, or physical unfaithfulness.

Men often suffer in silence because society dismisses their need for intimacy as trivial or purely physical. They are told to “just get over it” or that their wives are “too busy, too tired, or just not interested.” But no man wants to beg for intimacy in his own marriage—especially when he feels that his wife simply “can’t be bothered” anymore.

The Power of a Wife’s Desire

Many women don’t realize the power their desire holds over their husband’s confidence and well-being. A wife who actively engages in intimacy—who initiates, who expresses desire, who makes an effort—has the ability to uplift and empower her husband in ways that go far beyond the bedroom.

The opposite is also true. When a wife continuously rejects or avoids intimacy, it creates a painful emotional divide that is incredibly difficult to repair. A man who feels undesired in his own home will eventually stop trying, withdrawing emotionally and even physically from the marriage.

The Biblical Warning Against Withholding Intimacy

Scripture directly warns against this issue. 1 Corinthians 7:3-5 makes it clear that both husbands and wives have a responsibility to meet each other’s needs. This passage emphasizes that intimacy in marriage is not a privilege—it is a fundamental part of the covenant. While there may be times when a spouse is not in the mood or faces legitimate struggles (health issues, stress, emotional wounds), outright refusal or disinterest over a prolonged period can be deeply damaging.

A Two-Way Street: Emotional and Physical Connection

It’s important to note that men also have a role to play. If a husband neglects his wife’s emotional needs, fails to make her feel cherished, or treats sex as an entitlement rather than an act of love, she may naturally withdraw. Just as men desire physical intimacy, women desire emotional security and connection.

A healthy marriage requires both spouses to actively nurture the relationship. When a husband makes an effort to love, cherish, and emotionally connect with his wife, and when a wife makes an effort to engage in and enjoy intimacy, both partners feel valued and fulfilled.

Restoring Intimacy and Desire in Marriage

If a marriage is struggling in this area, honest and open communication is the first step. A husband should be able to express how deeply this affects him without fear of being dismissed, and a wife should feel safe enough to share any emotional or physical barriers she may be experiencing.

Prioritize the marriage – Make time for intimacy, date nights, and emotional reconnection.

Break the cycle of rejection – Small acts of physical touch, flirtation, and closeness can rebuild attraction.

Seek biblical guidance – Prayer, counseling, and scriptural wisdom can help couples realign their priorities.

Ultimately, marriage thrives on mutual desire, effort, and connection. When both husband and wife are committed to meeting each other’s needs—physically and emotionally—the relationship remains strong, fulfilling, and in alignment with God’s design.

A Godly Marriage Is Built on Love, Respect, and Effort

Marriage is not about perfection, but it is about effort. A wife does not need to strive for an impossible beauty ideal, just as a husband does not need to be a flawless provider or emotional rock at all times. However, both should continue to make an effort—physically, emotionally, and spiritually—because effort is a sign of love.

A godly marriage is one where both partners strive to be the best versions of themselves—not just for their own well-being, but as an act of love toward each other. When a wife remains attractive to her husband and a husband remains emotionally engaged with his wife, the marriage remains strong, fulfilling, and in alignment with God’s design.

Conclusion: Christ as the Foundation

Marriage is not just about attraction, emotions, or even companionship. It is ultimately a covenant before God, and He must remain at the centre of the relationship. A husband and wife must individually and collectively nurture their relationship with Christ, who is the head of their union and the glue that holds them together. Without Christ, even the strongest attraction and deepest love will be tested by life’s trials.

A truly successful marriage is one where both spouses strive to reflect Christ’s love—through service, selflessness, and commitment. By maintaining their relationship with Jesus, both husband and wife will have the strength, wisdom, and love needed to continually invest in their marriage. When Christ is at the centre, love deepens, respect flourishes, and attraction is naturally sustained—not just for a season, but for a lifetime.

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**Photo at Pexels freestock